Obama 2012 and Facebook: Your Privacy, Diminished: "This year the Chicago team hasn't knocked down the walls so much as dispensed with them altogether. They have built from the ground up a unified database that incorporates and connects everything the campaign knows about a voter within it....
The centralised nature of the database may raise privacy issues as the election cycle progresses. Jeff Chester of the digital advertising watchdog Center for Digital Democracy, which has been calling for regulators to review the growth of digital marketing in politics, said that "this is beyond J Edgar Hoover's dream.
“In its rush to exploit the power of digital data to win re-election, the Obama campaign appears to be ignoring the ethical and moral implications.""
'via Blog this'
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